About
Built by one person who got tired of watching good businesses lose customers to voicemail.
Pembico AI is Lou Pemberton-Roberts, working with service businesses UK-wide. One builder, a set of systems, and a simple obsession: no enquiry should ever wait for an answer.
One front desk. It watches every way a customer can reach you: your phone, your website, or both.
The short version
Every service business knows the feeling.
Every business leaks leads. A call rings out, a website enquiry sits unread overnight, and the customer books whoever answered first. Pembico plugs the leaks. Our front desk replies in under 60 seconds, holds a real conversation, quotes from your actual price list, books the work and reports back every night. You choose which doors it watches: your phone, your website, or both.
For UK service businesses: clinics and salons, garages and driving schools, trades, consultants, anyone who books customers in.
Nobody can be with a customer and on the phone at the same time.
So the phone gets answered without you.
How Pembico works
Four rules, applied to every client.
A small number of clients, installed personally
No outsourced setup, no account managers. The person who built your front desk is the person you message when you want it changed.
Your first month gets watched
Every nightly report in your first month gets read by a human, so the system gets tuned on real conversations, not assumptions.
Numbers before adjectives
The calculator shows the maths behind every claim on this site. If your numbers say a front desk is not worth it, that is what you will be told.
The product markets itself, literally
The demo chat, the calculator, this website and the blog posts are all built and run by the same systems Pembico sells. If they were not good enough to sell with, they would not be good enough to sell.
Next step
A short call, straight answers.
Book a call and you will speak to the person who builds the systems, not a salesperson reading a script about them.