About
Built by one person who got tired of watching good trades lose jobs to voicemail.
Pembico AI is Lou Pemberton-Roberts, based in North Wales. One builder, a set of systems, and a simple obsession: no enquiry should ever wait for an answer.
The short version
Every trade knows the feeling.
You climb out from under a floor, check your phone, and there they are: two missed calls and a WhatsApp from 11am. You ring back at 6pm. They booked someone else at half eleven.
That moment is the entire reason this company exists. Not because tradespeople are bad at business, but because nobody can be on the tools and on the phone at the same time. The big firms solved it with receptionists. Pembico solves it with an AI front desk that answers in under 60 seconds, books the job and reports back every night, for less than a tank of diesel a week.
Nobody can be on the tools and on the phone at the same time.
So the phone gets answered without you.
How Pembico works
Four rules, applied to every client.
A small number of clients, installed personally
No outsourced setup, no account managers. The person who built your front desk is the person you message when you want it changed.
Your first month gets watched
Every nightly report in your first month gets read by a human, so the system gets tuned on real conversations, not assumptions.
Numbers before adjectives
The calculator shows the maths behind every claim on this site. If your numbers say a front desk is not worth it, that is what you will be told.
The product markets itself, literally
The demo chat, the calculator, this website and the blog posts are all built and run by the same systems Pembico sells. If they were not good enough to sell with, they would not be good enough to sell.
Next step
A short call, straight answers.
Book a call and you will speak to the person who builds the systems, not a salesperson reading a script about them.