Legal
Privacy Policy
Last updated: 22 May 2026
This policy explains how LPR NEXUS LTD, trading as Pembico AI, collects and uses personal information when you use this website, book an AI Lead Audit or use our AI website, AI SEO and AI agent services.
Who we are
Pembico AI is a trading style of LPR NEXUS LTD.
Company number: 16356758. Registered office: Unit A, 82 James Carter Road, Mildenhall, IP28 7DE. Registered in England & Wales.
Contact: hello@pembico.ai, +44 7729 342 162, www.pembico.ai.
What personal data we collect
We may collect name, business name, email, phone, website URL, trade type, service area, enquiry details, audit booking details, messages, call or meeting notes, payment records, project access information and support records.
If AI agents or voice agents are used, we may process enquiry text, chat transcripts, voice interaction transcripts, call/message data, job details, contact details, timestamps, routing notes and technical logs.
We may collect analytics and device information such as page views, approximate location, browser, device, referral source and cookie/consent choices where analytics is enabled.
Why we collect it
We use personal data to respond to contact forms, handle AI Lead Audit bookings, run audit calls, prepare summaries and proposals, take payments, deliver websites, SEO, AI agents and support, route enquiries, maintain security and keep business records.
We may use data to operate CRM/email systems, accounting systems, analytics, form tools, booking tools, AI agent systems, voice tools and reporting systems.
Lawful bases
We rely on contract or steps before contract for enquiries, audits, proposals, payments and service delivery; legitimate interests for business-to-business follow-up, security, service improvement and record keeping; legal obligation for tax/accounting and compliance records; and consent for optional marketing and non-essential cookies where required.
Processors and third parties
We may use providers for hosting, forms, CRM/email, booking, payments, analytics, AI models, voice agents, SEO/reporting, security, accounting and professional advice. Current expected providers may include Vercel, Formspree, OpenAI, ElevenLabs, Arvow, Zoho/Himalaya/email tools, payment/accounting tools and analytics providers.
Some providers may process data outside the UK. Where this happens we aim to use appropriate safeguards such as adequacy decisions, contractual safeguards or provider data-processing terms.
Retention
We keep enquiry and audit data for as long as needed to respond, follow up and maintain business records. Client records may be retained for the contract period and afterwards for accounting, legal, support and dispute purposes.
AI agent logs, voice transcripts and technical records are kept only as long as needed for service delivery, quality, troubleshooting, security, complaints and legal/accounting reasons unless a client agreement says otherwise.
Your rights
You may have rights to access, correct, delete, restrict or object to processing, request portability and withdraw consent where processing is based on consent.
To exercise rights, contact hello@pembico.ai. You can complain to the Information Commissioner's Office at ico.org.uk if you are unhappy with how your data is handled.